Welcome
4 V I S I T T R I VA L L E Y.COM
Hello 2021! Who would have thought we’d feel so deeply
emphatic about changing the calendar to signal the end of
one year and ringing in the next? Even though 2020 was
certainly not what anyone expected, 2021 is bound to bring
some much-needed peace, and along with it, true inspiration
and freedom to travel once more.
I am the new CEO for the Tri-Valley’s destination marketing
and management organization. I had selected my
new hometown in January 2020 for its rural open-space
beauty, historic bud-breaking wine region and cutting-
edge innovation. What local doesn’t want to show off their
favorite unique and enticing Tri-Valley attribute? Who
knew I’d have to wait out the year for my own up-close
discovery as a recent transplant—but the anticipation has
been well worth it. As it turns out, I’ve come to learn that
the real beauty here is in the people—the resilient hospitality
workers and multi-city staff, helpful next-door neighbors
and smiling creative baristas, all proudly representing a
wealth of international diversity.
Come discover for yourself the true “Sunny Side of the
Bay” like a local. I’ll be looking for you. We’ll both have new
exciting stories to tell!
Cheers,
TRACY FARHAD
PRESIDENT & CEO, VISIT TRI-VALLEY
The Visit Tri-Valley team, clockwise from top left:
Susan Bolt, Robin Fahr, Amber Haley, Tracy Farhad,
Justin Bower and Todd Dibs.
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WELCOME! JUST A FEW REQUESTS.
The Tri-Valley champions open-mindedness and celebrates
diversity. We respect visitors and locals and their health and
safety. We respect the environment, local culture and different
kinds of people who visit our area and live here. Respect is the
key to keeping each other safe and the Tri-Valley’s precious and
fragile beauty protected, today and tomorrow.
Feel free to traipse, travel and follow your joy in the Tri-Valley.
We just ask you keep a few considerations in mind while doing so.
Roam Responsibly. Feel free to explore the Tri-Valley but please
do it thoughtfully and responsibly, maintaining the utmost respect
for everyone and everything you encounter.
Educate Yourself. Research the area you are visiting. Make sure
you are familiar with local regulations and community concerns.
Safety First. Please follow public health directives from government
officials, including distancing measures. Take the necessary
steps to minimize health risks to yourself and others.
Preserve the Tri-Valley. Please protect and nurture the
Tri-Valley’s pristine outdoor spaces and cultural icons, by maintaining
a light footprint at every turn. Please, don’t leave trash
behind, and pay special attention to delicate ecosystems.
Embrace Community. Your presence here also means that you
support local businesses and are doing your part to ensure the
long-term prosperity of the places you visit. Thank you!
Celebrate Culture. Immerse yourself in Tri-Valley’s diverse
local cultures and embrace the traditions and practices you
encounter.
Teach Others. Lead by example and share these practices with
fellow residents and travelers, acknowledging that we all share
the responsibility to protect the Tri-Valley and California.
Information courtesy of Visit California.
