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Our Team

The Tri-Valley team is here to increase region awareness and bring more tourists to a region already beloved by its locals.

Barbara Steinfeld
President & CEO

I believe two things I do contribute to peace in the world: Tourism and music. Promoting travel brings people together to learn about each other and music brings people together to be inspired and share enlightenment. Tourism creates economy so I am fulfilled in knowing I support jobs and develop community wherever my tourism path has taken me from Nebraska to Israel to Florida to Portland to the Tri-Valley.

Robin Fahr
Director of marketing & Communications

Happy Talker. Prefers a phone convo with partners rather than email or better yet, a face-to-face over a glass of Chardonnay. Favorite exercise: Dancing. Top 2 favorite songs: Sunday Morning by Maroon 5 and Time & Tide by Basia. Spare time: Singing in the Blackhawk Chorus and Bocce League in Danville. Best meal I ever had: Chef Francis Hogan of Sabio in Pleasanton going off menu and pairing it all with Livermore Valley wines. Still not over that.

Todd Dibs, CSEE
Director of Sports development

Splitting time between coasts throughout my life (20 years in New York and college in Washington DC), I pride myself in having traits of both East and West Coast residents. Of course, I love all sports and bringing an event from incubation to reality has been the most satisfying thing I have done in my professional life. Little known fact about me, I love plays, musicals and museums and often seek them out while on vacation or if I have free time on business travels.

Leigh Cranor
assistant marketing manager

Dog-mom, amateur world traveler, Livermore wine and craft beer enthusiast.

Susan Bolt
Office Manager

As bubbly as a Wente sparkling wine, I’ve been roaming the Tri-Valley for most of my life. When I’m not obsessing about my pets, I love being in the kitchen cooking for family and friends. My specialty is homemade onion jam. It sounds weird but it goes on just about everything. Yum…..

Amber Birdwell
digital marketing coordinator

As a self-proclaimed social media guru, I’m not much of a meme-maker, but I am a number-crunching creative who loves everything digital. Having been raised in this area, I consider myself an unofficial tour guide to the Tri-Valley. When I’m not at work, you can find me on the tee box at Poppy Ridge Golf Course, rocking out to a summer concert at the Alameda County Fairgrounds, or devouring sashimi at Akira Sushi.