Destination Strategic Plan

Visit Tri-Valley, the Destination Marketing Organization for Pleasanton, Livermore, Dublin and the Town of Danville, California, in conjunction with a broad spectrum of stakeholders, has begun an exciting Destination Strategic Planning process with a focus on a potential new regional multi-use venue. The goal of this plan is to develop strategies that help further develop a vibrant visitor economy while also enhancing the quality of life for residents.

The Destination Strategic Plan will be a road map that guides the area’s tourism efforts for years to come. Our collaborative process is being facilitated by the Tourism & Destination Advisory practice at JLL; a global consulting group focused on long-term destination planning and venue development. The Destination Strategic Planning process will be carried out in four phases and is expected to take 10 months. For more information, view our 2023 – 2027 Destination Strategic Plan Overview.