Date
Document
Destination Strategic Plan
Summary
Visit Tri-Valley, the Destination Marketing Organization for Pleasanton, Livermore, Dublin and the Town of Danville, California, in conjunction with a broad spectrum of stakeholders, began an exciting Destination Strategic Planning process in early 2023 with a focus on a potential new regional multi-use venue. The goal of this plan was to develop strategies that help further develop a vibrant visitor economy while also enhancing the quality of life for residents.
The Destination Strategic Plan is a road map that guides the area’s tourism efforts for years to come. Our collaborative process was facilitated by the Tourism & Destination Advisory practice at JLL; a global consulting group focused on long-term destination planning and venue development. The Destination Strategic Planning process was carried out in four phases and concluded in November, 2023 with a final presentation to the VTV Board of Directors. Please view the Destination Strategic Plan below. Phase 2 of the Destination Strategic Plan will begin in January, 2024.
Documents & News
Check here for important updates and monthly newsletters regarding our Destination Strategic Plan.
Steering Committee Members
lisa adamos
Economic Development Director
City of Pleasanton
brandi addington
Executive Director
Livermore Valley Wine Community
jill Bergman
Economic Development Director
Town of Danville
Jordan Boreman
Sports Producer
Brandon Cardwell
Innovation & Economic Development Director, City of Livermore
Chris carter
Executive Director
Livermore Valley Arts
Kendall clay
General Manager
Pleasanton Marriott
james cooper
Executive Director
Pleasanton Chamber of Commerce
todd dibs
Sports Development Director
Visit Tri-Valley
david epstein
Executive Director
Tri-Valley Conservancy
tracy farhad
President & CEO
Visit Tri-Valley
Yolanda fintchenko
Executive Director
i-Gate Innovation Hub/Daybreak Labs
sanjiv gupta
General Manager
AC Pleasanton Hotel
jerome hoban
CEO
Alameda County Fairgrounds
katelyn keeshen
Field Representative
Assembly member Bauer-Kahan
Jennifer koidal
General Manager
SF Premium Outlets
rikin lakhani
CEO
The Elliott Group
lynn naylor
Executive Director
Innovation Tri-Valley Group
james paxson
Executive Director
Hacienda Business Park
philip pierpont
Director
Livermore Area Recreation Parks
david stark
Public Affairs Director
East Bay Association of Realtors
hazel wetherford
Economic Development Director
City of Dublin
Shawn wilson
Chief of Staff
Supervisor Haubert
Contact Information
Dan Fenton
Executive Vice President
JLL
Dan.fenton@jll.com
shirin Jafari
Vice President, Tourism and Destination Advisory
JLL
Shirin.jafari@jll.com
Submit Your Input
We are happy to hear your thoughts and answer any questions about the Destination Strategic Planning process and related topics. Please use the form below to send us your feedback.