Get To Know The Tri-Valley DMO
Visitors to the
Tri-Valley
Visitor Spending
in the Tri-Valley
Visitor Spending
Supports
Frequently Asked Questions
Destination marketing organizations are formed to market certain regions as desirable tourism destinations.
Yes, Visit Tri-Valley is a 501(c)(6) nonprofit organization.
Visit Tri-Valley was first established as the Pleasanton Convention and Visitor Bureau (CVB) in 1993. Visit Tri-Valley was officially formed in 2005 representing all five Tri-Valley communities, and was renewed in 2015 to represent Danville, Dublin, Livermore & Pleasanton, CA.
Visit Tri-Valley currently represents Danville, Dublin, Livermore & Pleasanton, CA.
Outside of generating millions of dollars for the state of California and our local communities, tourism also contributes to our economy by creating jobs, generating revenue for our hospitality industry, and partially funding local services like public schools, city staffing/security, road fixtures, and fire departments.
The visitor actually pays for Visit Tri-Valley through a nominal bed tax charged per room, per night.
Programs, Promotions, Marketing & Sports Initiatives
Part of our job is to create initiatives, promotions and programs as well as book sporting events that make living, playing and staying in the Tri-Valley a fun and unique experience. See our current programs below.
The Tri-Valley Beer Trail is a growing community of 23 craft breweries, taprooms, and alehouses located in the Tri-Valley. This rich community of brewers and beer-lovers has partnered up with Visit Tri-Valley to develop this fun, hop-centric activity for residents and visitors alike.
Visit 10 stops on the trail and win prizes! Post 10 photos at different locations on the trail, tagging #taptrivalley & @trivalleybeertrail OR get your passport stamped at each destination.
Explore the trail HERE.
Rise and grind, caffeine-lovers! The Tri-Valley Caffeine Trail is a unique collection of cafés, coffee houses, and tea rooms in the Tri-Valley, each with their own special set of peps and perks. Sip on craft coffee creations, sweet boba tea, and steamy artisanal teas as you explore the most creative caffeine connoisseurs of the Tri-Valley.
Visit stops on the trail and win a prize! Visit 1 participating stop in each of the 4 cities in the Tri-Valley, take a picture of your beverage, snack, or even yourself! Once you post it online, mention us @visittrivalley and use #wakeuptrivalley OR get your passport stamped at 5 different destinations.
Explore the trail HERE.
I scream, you scream, we all scream for ice cream! Do you think your sweet tooth can handle the Tri-Valley Ice Cream Trail? With over a dozen stops on the trail and everything from ice cream cookie sandwiches to gelato, you are sure to find something to satisfy your craving.
Visit 5 stops on the trail and win a prize! Visit 5 different ice creameries & take a photo of yourself, your passport, or your ice cream. Once you post it online, mention us @visittrivalley and use #trivalleyscoop OR get your passport stamped at each destination.
Explore the trail HERE.
Stay in one of the Tri-Valley’s 38 qualifying hotels and receive reimbursement* for shipping at participating Livermore Valley wineries, When wine is shipped directly from the winery.
Submit your proof of a hotel stay and the receipt for the wine sale and shipping to wineshipsfree@visittrivalley.com.
*To be eligible, a wine purchase must be made within the same week of a partner hotel stay in the Tri-Valley area, and receipts must be submitted within a month of purchase. Eligible purchases range from one bottle to three cases of wine – limit of three separate shipments, or wineries, per person. Purchases must be shipped from a Livermore Valley winery, and only within the contiguous 48 states where legally permitted, to be eligible for this promotion.
Whether you’re a local visitor or traveling to the Tri-Valley for the first time, our Inspiration Guide promises the experience you’re looking for. As the best source of our region, you’ll discover restaurants, wineries, hikes, hotels, museums, history of the region and more!
Flip through the digital version by clicking on the Guide Image to the left.
Annual Reports
