A Fresh Look for Visit Tri-Valley
A Fresh New Look for Visit Tri-Valley
We’re excited to share some big news— Visit Tri-Valley has a new look!
Our refreshed brand reflects the unique spirit of the Tri-Valley: warm, welcoming, adventurous, and authentic. Just as our region continues to evolve, so too does the way we tell its story.
New Logo & Color Palette
We’re not only introducing a new logo but also a vibrant palette of colors inspired by the Tri-Valley itself. These elements come together to capture the welcoming spirit of our region and reflect the experiences visitors can expect when they’re here.
A Logo That Adapts
One of the most exciting parts of our refreshed brand identity is our dynamic logo system, designed to reflect the diverse experiences that define the Tri-Valley. While our wordmark stays consistent to ensure strong brand recognition, the icon within the logo can change to highlight different themes.
Outdoor Activities, represented by an oak leaf, symbolizing our iconic landscapes, hiking trails, and natural beauty.
Wineries, illustrated with grapes, paying tribute to the region’s deep winemaking heritage.
Food & Drinks, captured with a hop icon, showcasing the craft breweries, dining, and culinary experiences that make our area unique.
All-Encompassing, featuring the state of California, used when highlighting the full range of activities and cities across the Tri-Valley.
This flexible design allows us to tailor the logo for specific audiences and occasions while maintaining a cohesive identity. Just like the Tri-Valley itself, our logo can shift and adapt—always staying true to its roots, while celebrating the many ways to explore, sip, savor, and enjoy our destination.
Colors Rooted in our Region
Our new color palette draws directly from the landscapes of our region:
Heritage Oak for the strength and history of our iconic trees.
Del Valle Blue for the cool, refreshing waters of Lake Del Valle.
Rolling Hills for the vineyard slopes that turn a vibrant green in spring.
Wine Barrel for the rich winemaking heritage rooted in our valley.
Plus breezy sky tones, golden warmth, and soft lavender sunsets that make the Tri-Valley one-of-a-kind.
Together, these colors balance stability with vibrancy, capturing the authenticity and energy of our destination.
Refreshed Trail Logos
We’ve also given our popular Tri-Valley Trails a fresh new look! Our Beer Trail, Caffeine Trail, and Ice Cream Trail now feature updated logos that better capture the fun, flavor, and spirit of each experience. Whether you’re sipping, savoring, or treating yourself, these refreshed designs make it even easier to follow the trails and discover your next stop.
What's Next
You’ll start seeing our refreshed branding across our website, social media, and campaigns over the next fews weeks. It’s a bold step forward, but one rooted in the same mission: to help visitors discover unforgettable moments here in the Tri-Valley.
Partners & Media
Download the official Visit Tri-Valley logo and view our logo usage guide to ensure consistent, proper representation across all media and partner materials.
Primary Logo
Primary Logo (Negative)
View Logo Usage Guide
